Social Media Optimization

Social Media Optimization

You may know what search engine optimization means but do you know what social media optimization means?

To most effectively use social media, ideally, your social media profile should be able to be found when people do searches.  The searches could be within the three major search engines, Google, Yahoo or Bing.  These three search engines account for 97% of all search engine traffic.

But did you know that Google is the most searched website and the second is YouTube?  Did you also know that Facebook has recently surpassed Google in the amount of traffic that it receives?  Additionally, the smallest of the major search engines, Bing, is the only search engine which shows its results in searches on Facebook!

Knowing all this how does a company make sure that it's social media profiles are optimized?

Well, there are things you can do when creating your social media profiles so that they are more searchable both with in the social media platform and the search engines.  One of the most important factors when creating a Facebook page, if you wanted to be searchable, is to make sure your page name includes the most important keywords related to your business and not just the name of your business.  If you create your Facebook page name simply based on the name of your company that sometimes the only people that can potentially find you are the people that already know of your business.

We have ways to research the most important keywords related to your business and to suggest ways to optimize your social media so that it is searchable not simply within the social media platform but within search engines as well.