Social Media Integration

Social Media Integration

For businesses that are using social media is important to remember to promote your social media whenever and wherever possible.  This includes providing ways for people to easily navigate to your various social media profiles as well as incorporating the use of tools that assist users in helping to spread your company virally through the use of social media.

Social media integration focuses on integrating your social media with your other marketing online and off-line.

Online examples of social media integration include:

• adding links on your website to your various social media
• adding widgets to your website that allows users to like you on Facebook while they are on your website
• adding tools such as a Facebook like button or Facebook share button to your website
• adding links to your e-mail signature
• adding links to your social media in any e-mail marketing campaigns
• setting up your blog to auto post to your various social media

These integrations can be accomplished with not only your main website but also with your blog if you have a separate blog.

Off-line examples of social media integration include:

• adding links and or social media icons to any print advertising
• mentioning your social media in any radio or TV advertising

Why is social media integration important?

Social media integration is important because of the widespread use of social media and the viral nature that social media can create.  Get somebody to like you on Facebook and you do not have just one new potential client but you are exposed to their entire network.